Manager, Brand & Content
Job Description
The Manager, Brand & Content translates our brand strategy and business priorities into compelling words, stories, and experiences that shape how people connect with our vision and mission. This leader ensures our messaging is clear, consistent, and engaging—translating complex solutions into meaningful narratives across a variety of content formats, helping customers and partners understand who we are, what we deliver, and the value we create.This is a hands-on leadership role that combines strategic direction with active content creation and editorial execution, alongside people management and team development.
As a strategic storyteller and team leader, this role oversees the development of brand-aligned content and messaging across channels and formats. They lead a team responsible for written and multimedia storytelling, collaborating closely with the Marketing Campaign Manager, Manager of Marketing Design, Corporate Communications, and Sales Enablement team to deliver cohesive, on-brand communications.
This role is highly collaborative, serving as the central connector between Brand, Content, Product Marketing, Creative, and other cross-functional partners, ensuring seamless collaboration and alignment on messaging, campaigns, and content initiatives. While this role does not own the corporate brand strategy, it plays a critical role in shaping how that strategy comes to life through messaging, content, and storytelling.
Job Responsibilities & Requirements
Brand & Messaging Activation
Activate the company’s brand strategy by crafting clear, consistent, and compelling messages that reflect our positioning and tone.
Partner on the evolution and maintenance of the company’s brand voice and messaging frameworks in partnership with the Director, Brand Marketing.
Champion brand purpose and story through consistent messaging across marketing and corporate communications.
This role is a player-coach position, responsible for both executing high-quality content and leading a small, high-performing team.
Content Strategy & Development
Drive the planning, creation, and editing of high-quality content—including product messaging, web copy, customer stories, video scripts, and thought leadership—that advances brand and business objectives.
Define and evolve content approaches that support key business initiatives, campaigns, and audiences.
Own the editorial calendar and set content priorities to align with company initiatives and campaign timelines.
Translate complex technical information into straightforward, engaging content for customers, partners, and employees through effective stakeholder collaboration.
Team Leadership
Mentor and develop two direct reports: Content Specialist and Multimedia Manager, fostering growth and excellence.
Unite written and visual storytelling disciplines to produce cohesive, brand-aligned materials.
Provide creative and editorial direction, actionable feedback, and professional development support to strengthen team performance.
Cross-Functional Collaboration
Act as the “glue” between Brand Marketing, Visual Design, Campaigns, and Sales Enablement translating priorities into clear, usable messaging and content.
Collaborate with the Marketing Campaign Manager to deliver campaigns and product initiatives that reflect consistent brand storytelling.
Develop customer-facing materials with Sales Enablement, ensuring alignment with brand language and tone.
Pair strong visuals with compelling messaging in partnership with the Manager, Marketing Design.
Governance & Optimization
Steward brand voice, editorial guidelines, and messaging frameworks, and train teams in their effective use.
Edit and refine materials to deliver quality, clarity, and brand consistency.
Optimize content effectiveness and audience engagement by analyzing performance and informing ongoing improvements based on engagement, clarity, and effectiveness.
Qualifications
Ideal candidates will have demonstrated success in brand marketing, content strategy, and team leadership within dynamic, cross-functional environments. They possess a unique blend of creativity, strategic thinking, and operational excellence.
Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
6–8 years of experience in content strategy, brand messaging, or marketing communications.
Exceptional writing, editing, and storytelling skills with proven ability to simplify complex topics.
Experience managing or mentoring creative or content teams.
Strong collaboration skills across creative, technical, and sales-driven functions.
Ability to manage multiple priorities, deadlines, and stakeholder needs simultaneously.
Familiarity with content planning tools and project management platforms is a plus.
Experience working within the construction and building industry is a plus.
Attributes for Success
Strategic and creative thinker who anticipates brand needs and opportunities.
Passionate about connecting brand purpose with powerful storytelling.
Inspiring leader who motivates teams to deliver their best work.
Expert communicator with a collaborative mindset.
Adaptable, resourceful, and committed to continuous improvement.
Additional Requirements
5% domestic travel as necessary
Physical Demands
This role is performed in an office environment where a computer, telephone and other office equipment are used as needed to perform the duties of the role.
Why You'll Love Working at MiTek
At MiTek, we believe strong teams build strong futures and that starts with investing in our people.
Our MiTek Perks:
Generous time off including Paid Time Off, 13 annual holidays, and volunteer time off
Day One Medical/Rx, Dental and Vision Plans
Family-friendly benefits including Paid Caregiver Leave, Paid Parental Leave and Adoption Reimbursement
Performance/Incentive bonuses
Career advancement, training opportunities, Employee Resource Groups, and tuition reimbursement
Retirement programs including Matching 401(k) Contributions and Profit Sharing
Employer-paid Short-Term Disability, Long-Term Disability and Life Insurance
myFlexPay partner – allows you to track, manage and access your pay anytime
MiTek is a platform innovator and enabler that exists to transform the building industry with better building solutions. In 1955, MiTek transformed residential construction with the invention of the Gang-Nail plate and a digital platform that provided an affordable and scalable way to manufacture wood trusses. Today, MiTek delivers software, services, engineered products, and automated solutions that enable the building industry to improve efficiencies by optimizing the balance between off-site and on-site. With nearly 5,600 team members worldwide, MiTek collaborates across the building industry to enable and accelerate transformational breakthroughs in design and construction to transform the way the industry designs, makes, and builds. As a Berkshire Hathaway (NYSE: BRK-A, NYSE: BRK-B) company since 2001, MiTek has a record of continuous growth and innovation.
MiTek is an E-Verify and Drug and Tobacco-Free Workplace.
We are an equal opportunity employer; and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, ethnicity, physical or mental disability, sex (including pregnancy, sexual orientation, gender identity or expression, or transgender status), age (40 and over), genetic information (including family medical history), veteran status, or any other protected characteristic.
For accommodation to assist with completing this application, please contact Human Resources at +1 314-434-1200.
